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Privacy Policy

Last Updated : 25 th August 2024

We i.e. “Dreamz Collections” (“Company”) and “Eternal Trends” (“Online Brand”) , are committed to protecting the privacy and security of your personal information. Your privacy is important to us and maintaining your trust is paramount.

This privacy policy explains how we collect, use, process and disclose information about you. By using our website/ app/ platform and affiliated services, you consent to the terms of our privacy policy (“Privacy Policy”) in addition to our ‘Terms of Use.’ We encourage you to read this privacy policy to understand the collection, use, and disclosure of your information from time to time, to keep yourself updated with the changes and updates that we make to this policy.

This privacy policy describes our privacy practices for all websites, products and services that are linked to it. However this policy does not apply to those affiliates and partners that have their own privacy policy. In such situations, we recommend that you read the privacy policy on the applicable site.

Should you have any clarifications regarding this privacy policy, please write to us at info@eternaltrends.in

 

Applicability and Scope

Dreamz Collection (“Dreamz,” “Eternal Trends,” the “Company,” “we,” “us,” and “our”) is dedicated to safeguarding your privacy.
This policy outlines:

  • the categories of information that Eternal Trends may gather from you, either directly or through automated methods, when you access or utilize its website, application, and other online services (collectively referred to as “Services”); and
  • the procedures for collecting, utilizing, maintaining, protecting, and disclosing that information.

This policy is applicable solely to the information collected by Eternal Trends through its Services, including communications via email, text, and other electronic means associated with the Services. It does not extend to information you provide to, or that is collected by, any third-party services you may use in conjunction with our Services. Eternal Trends recommends that you review the privacy practices of such third parties directly.

We urge you to read this policy thoroughly to comprehend Eternal Trends’s practices regarding your information and how it will be managed. By accessing or utilizing our Services and/or registering for an account with Eternal Trends, you consent to this privacy policy and agree to the collection, use, disclosure, retention, and protection of your personal information as outlined herein. Should you choose not to provide the necessary information, Eternal Trends may be unable to deliver all of its Services to you.

This policy is subject to change periodically, and your ongoing use of Eternal Trends’s Services following any modifications signifies your acceptance of those changes. Therefore, we encourage you to review the policy regularly for updates.

Permissible Age: The Services are not designed for individuals under the age of 18, unless allowed by applicable local laws (“Permissible Age”). We do not intentionally collect personal information from users or engage in marketing or solicitation of information from anyone below the Permissible Age.

The data we gather and the manner in which we utilize it.

Eternal Trends gathers various categories of information from and regarding users of our Services, which encompasses: 

  • Personal Information – this term refers to data that can be linked to an individual and may be utilized to identify that individual, either through this data alone or in conjunction with other information we possess.
  • Non-Personal Information encompasses data related to your internet connection, the devices utilized to access our Services, your usage patterns, and other information that does not identify you personally. We gather this information directly from you when you submit it, indirectly from third parties (including social media platforms you have authorized), and automatically as you interact with our Services through means such as usage details, IP addresses, cookies, web beacons, and various tracking technologies.

1. Information You Provide to Us

The data we gather via our Services may encompass:

  • Personal details include your name, residential address, email address, postal code, additional addresses, password, and any other information you may supply with your account, such as gender, mobile phone number, date of birth, anniversary date, user biography, and website.
  • The information you submit through our Services encompasses ordering details and history, contact information of individuals you provide for various features, and any other data you include in our Services or your account profile. You may choose to provide contacts, including those of friends or other parties, to access specific Services. By sharing this information, you affirm that you have obtained the consent of the individual to disclose their personal information to Eternal Trends.
  • Your inquiries and related actions: The keywords you have entered and the outcomes you have chosen.
  • The details of your browsing activity include the duration of your usage of our Services, the specific features you accessed, and the advertisements you interacted with.
  • Your communications encompass interactions between you and delivery partners or sellers through our Services, some of which may be recorded for internal purposes. This includes your involvement in surveys, polls, sweepstakes, contests, or promotional activities; your requests for specific features such as newsletters, updates, or other products; and your correspondence with our customer service and other complaint resolution channels. Should you transmit information from the Services via SMS text message, we may record your phone number, phone carrier, and the date and time the message was processed. Please be aware that carriers may impose charges on recipients for received texts. If you provide us with specific feedback through any communication channel, including emails, we may share your information with the relevant third-party seller, manufacturer, or service provider to enhance the Services offered to you.
  • Your transactional data: When you engage in purchases via our Services, we may gather and retain information pertaining to you in order to facilitate your requests and to pre-fill forms for subsequent transactions. This may include, but is not limited to, your mobile phone number, address, email, billing details, and payment information. Such data may be disclosed to third parties that aid in the processing and fulfillment of your requests, including payment gateway processors that comply with PCI standards. Upon submission of credit or payment card details, we employ encryption methods that adhere to industry standards, as elaborated upon in the section titled “Payment Card Information.”
  • We may gather and handle images and video recordings of individuals who participate in live events or visit our office, store, or other locations for the purposes of security and safety. This encompasses the utilization of closed-circuit television (CCTV) systems within our facilities. CCTV recordings may document individuals’ appearances, vehicle details, and other identifying information. Additionally, we may capture photographs or videos during events for promotional or documentation purposes, which may be shared with business and/or event partners.

2. Data We Gather Through Automated Collection Technologies

It is possible that we will automatically gather specific information regarding the computer or devices, including mobile devices, that you utilize to access the Services, as well as details about your usage of the Services, regardless of whether you register or log in to use them.

  • Usage information encompasses the specifics of your engagement with our Services, which includes traffic statistics, geographical data, log files, and other communication-related data, as well as the resources you access and utilize via our Services.
  • Details regarding your computer and devices encompass data about your computer, internet connectivity, and mobile devices. This includes your IP address, operating systems, platforms, browser type, additional browsing details (such as connection speed and type), device type, unique device identifier, mobile network information, and the telephone number associated with the device.
  • Our applications may have the capability to access metadata and various types of information linked to files that are saved on your mobile device. This could encompass, for instance, images, audio and video recordings, as well as personal contacts and details from your address book.
  • Location Data: Our applications gather real-time data regarding your device’s location, contingent upon your consent.
  • Most recent URL accessed: The web address of the last page you viewed prior to visiting our websites.
  • Unique identifiers for mobile devices: When utilizing our Services on a mobile device, such as an iPhone or iPad, we may employ unique mobile device identifiers (for instance, IDFA or other device IDs) in lieu of cookies to recognize your presence. This approach allows us to retain your preferences and monitor your interactions with our applications. Unlike cookies, mobile device identifiers are not subject to deletion. Advertising firms may leverage these device IDs to analyze your application usage, assess the frequency of advertisement displays, evaluate advertising effectiveness, and present advertisements that are more pertinent to your interests. Additionally, analytics companies may utilize mobile device IDs to track your engagement with our applications.
  • Your selections: Your selections or configurations, including time zone and language.
  • Details regarding your engagement with the Services include information such as your search queries, comments, domain names, selected search results, click counts, pages accessed and their sequence, duration of your visits or interactions with our Services, timestamps of your usage, error logs, and other related data.
  • Mobile status: This refers to the online or offline availability of your application for users of the mobile application.
  • Applications: When utilizing any mobile internet application developed by Eternal Trend, we may gather information regarding the existence, non-existence, or specific details related to other applications installed on your mobile device. The types of applications from which we collect data may encompass various categories, including but not limited to shopping, fashion, food, and travel. This information will assist us in gaining a deeper understanding of your preferences, allowing us to offer you a more tailored experience
  • Accurate Location Data: When you utilize any of our services that are enabled for location tracking (such as when accessing services via a mobile device), we gather and analyze data regarding the GPS location of your mobile device, which includes its latitude, longitude, or altitude, as well as the timestamp of when this location data is captured. This information is used to tailor the services with features and information based on your location. Certain services necessitate your personal data for optimal functionality, and we may link the location data with your device ID and other information we possess about you
  • Cookies and Similar Technologies: We, along with our third-party partners, may utilize cookies, pixel tags, web beacons, mobile device identifiers, “flash cookies,” and other comparable technologies to gather and retain information regarding your interaction with our Services and external websites. This practice allows us to identify you (for instance, as a registered user), remember your preferences and settings, enhance your experience by providing content and advertisements tailored to your interests, conduct research and analytics, monitor your usage of our Services, and support security and administrative tasks. Additionally, we may employ pixel tags to assess the popularity of our various pages, features, and services. Web beacons may also be incorporated into email communications or newsletters to ascertain whether the message has been opened and for other analytical purposes

3. Information We Collect From Third Parties

We may gather, process, and retain your user ID linked to any social media account (such as Facebook or Google) that you utilize to access the Services or interact with them. By signing into your account using your social media credentials or by connecting your social media account to the Services, you provide your consent for us to collect, store, and utilize the information you make available to us via the social media interface, in accordance with this Privacy Policy. This may encompass, but is not limited to, any publicly shared information from your social media account, data shared with us by the social media platform, or information revealed during the sign-in procedure. For further details on how your information is shared when you connect your account, please refer to the privacy policy and help center of your social media provider

We may acquire information regarding you from external sources, including partners, marketers, third-party websites, and researchers, and integrate that data with the information we gather from or about you

How we use the information we collect
The primary purpose of collecting your data is to deliver the Services you select. Our Services are enhanced by a comprehensive range of supporting services that either directly or indirectly contribute to the improvement of the Services provided to you. The information we gather from you and about you is utilized for various purposes, including but not limited to:
  • Manage our Services by providing information to third parties that assist in delivering the Services, including delivery partners, service providers, and vendors.
  • Address and attend to your inquiries and grievances
  • Gain insights into our users’ behaviors on our Services, including their preferred features and usage patterns. Enhance the content and functionalities of our Services by personalizing offerings to align with your interests, facilitate and finalize your transactions, and provide tailored deals and services based on your individual preferences.
  • Identify and resolve technical issues, platform-related challenges, and any other necessary diagnostic procedures to ensure the Services are delivered in a stable and effective manner
  • We will deliver the communications you have requested or those we believe may be of interest to you through various means, including emails, courier services, registered mail, telephone calls, SMS, WhatsApp messages, or any other communication method. This encompasses customer support and the resolution of grievances.
  • Allow us to present advertisements that are pertinent to your interests.
  • Create and evaluate reports and data concerning our user base and the patterns of Service usage, as well as perform research on these aspects.
  • Enable your engagement with interactive features available through our Services, including promotions, contests, and sweepstakes, during which we may share your information with third parties that conduct these promotional activities on our platform.
  • We shall fulfill our responsibilities and uphold our rights as stipulated in any contracts established between you and us, which includes the enforcement or application of our Terms of Service and other agreements, particularly in relation to billing and collection activities.
  • Identify and mitigate fraudulent activities, misuse of promotional initiatives, and breaches of our terms of service
  • Employee development and quality control objectives.
  • Inform you of modifications to our Services.
  • Adhere to legal standards and responsibilities.
  • We reserve the right to anonymize and/or de-identify the information obtained from you through the Services or other methods, including the utilization of third-party web analytics tools as outlined below. Consequently, our utilization and dissemination of aggregated and/or de-identified information are not governed by this Privacy Policy, allowing for unrestricted use and disclosure to third parties.
  • Your information may also be utilized to reach out to you regarding the promotion of our own products and services, as well as those of third parties that could be of interest to you. The data we have gathered from you may be employed to facilitate the display of advertisements aimed at the target audiences of third-party advertisers and service providers. Although we do not share your personal information for these purposes without your consent, if you engage with an advertisement, the advertiser may infer that you align with their target demographic.
  • Analytics and customized advertising: In order to enhance our understanding of your interaction with the Services, we may employ third-party web analytics tools, including Google Analytics. The data gathered through this technology will either be shared with or directly collected by these service providers, who utilize the information to assess user engagement with the Services.
  • Customized Advertising: Third-party entities whose products or services are available or promoted through the Services may utilize cookies or similar technologies to gather data regarding your interaction with the Services. This allows them to provide reports on our advertisement impressions, the utilization of advertising services, and user interactions with these advertisements. Additionally, we permit other third parties (such as advertising networks and servers like Google Analytics, OpenX, Pubmatic, DoubleClick, among others) to deliver customized advertisements to you while using the Services, and to access their own cookies or similar technologies on your computer, mobile device, or any other device employed to access the Services. We do not have access to, nor does this Privacy Policy regulate, the use of cookies or other tracking technologies that may be implemented by these third parties. When using the Services through a mobile application, you may also encounter customized advertisements within the application. Payment Card Information.
  • In order to utilize specific features of our Services, including the execution of transactions, it may be necessary for you to provide your credit or debit card account details. By entering your credit or debit card information via our Services, you explicitly agree to the disclosure of your information to third-party payment processors and other external service providers, which may include, but are not limited to, those offering fraud detection services to us and other entities.
  • Candidates: When you submit your information while applying for a position within our organization, whether as a delivery partner or in-store personnel, this information will be utilized to assess your application. We may retain your data for an indefinite period as required for administrative functions. Your information may be shared with other entities to evaluate your suitability for the specific role or other available positions, conduct background checks, and with third-party service providers engaged by us to gather, maintain, and analyze candidate applications for job openings. If your application is accepted or processed, we may also collect, process, and store additional information necessary for administrative purposes, in accordance with this Privacy Policy.
  • For any additional purposes necessary to manage the Services, with your approval.

Your Data
Communication: By creating an account, you consent to receive communications from both other users and our organization. You have the ability to adjust your email and notification settings, and you may follow the “unsubscribe” guidelines for promotional email communications. Please be aware that you cannot decline to receive specific administrative, service-related, or legal correspondence from us.
Termination of Account: Should you wish to permanently terminate your account, kindly utilize the “Contact Us” link found at the bottom of each page (also accessible here). Upon your request for the deletion of the data linked to your account, please be advised that we will be unable to reinstate your account or any related data. Additionally, copies and backups of your personal information may persist in our backup storage, which is employed for recovery in the event of unforeseen circumstances, as well as for the protection of our legal rights and the mitigation of fraud and risk.
 
Restriction: Your entitlements concerning your personal information may be constrained, in accordance with the legal framework of your jurisdiction, specifically:
  • If your requests be deemed abusive or excessively unreasonable,
  • In situations where the rights or safety of another individual or individuals may be compromised, or
  • If the information or materials you seek pertain to current or expected legal actions involving you and our organization, or if granting you access would hinder negotiations or an investigation into potential illegal activities, we reserve the right to deny such access. Furthermore, your entitlement to review, amend, rectify, and remove your information is governed by our records retention policies and relevant legal statutes, including any mandated retention periods.

Safeguarding Your Information: Our Security Measures
We have established suitable physical, electronic, and managerial measures to protect and mitigate the risk of unauthorized access to your information, thereby ensuring data security. These measures are designed with consideration for the sensitivity of the information we collect, process, and store, as well as the prevailing technological landscape. We adhere to widely accepted industry standards to safeguard the personal information you provide, both during its transmission and after its receipt. All third-party service providers involved in payment gateway and processing services are verified as compliant with the payment card industry standards, commonly known as PCI compliance.
 
We do not accept liability or responsibility for any disclosure of your information resulting from transmission errors, unauthorized access by third parties, or other factors beyond our control. You play a crucial role in maintaining the security of your personal information. It is essential that you do not share your username, password, or any other security credentials associated with your account with anyone. Should we receive instructions using your username and password, we will interpret that as your authorization of those instructions and will not be held liable for any breach or subsequent loss that may arise from such perceived authorization.
Miscellaneous
Third-Party Links and Services: The Services may include links to external websites operated by third parties. Engaging with these features may lead to the collection, processing, or sharing of your information, depending on the specific feature utilized. It is important to note that we do not assume responsibility for the content or privacy practices of any external websites or services linked to our Services. We do not endorse or make any claims regarding third-party websites or services. Our Privacy Policy does not encompass the information you voluntarily provide to or that is gathered by these third parties. We strongly recommend reviewing the privacy policies of such third parties before disclosing any personal information.
 
Policy Amendments: We retain the right to modify this Privacy Policy periodically to reflect changes in legal requirements, our data collection and processing methods, the functionalities of our Services, or technological advancements. We encourage you to review this page regularly for any updates or modifications. The use of information we collect will be governed by the Privacy Policy in effect at the time of such use. Should we implement any significant changes to this Privacy Policy, we will publish the updates here and may notify you as required by law. We urge you to examine the changes thoroughly. Your ongoing use of the Services after the changes to this Privacy Policy are posted will signify your agreement and acceptance of those modifications.
Contact Us
Should you have any questions regarding the handling or utilization of the information you have provided, or concerning our Privacy Policy, please feel free to contact us via email at info@eternaltrends.in.